Monument signs are an integral part of outdoor advertising and branding strategies for businesses, organizations, and communities. This is one of our specialties here at ORANGE DESIGNS | Sign & Graphic Solutions. Unlike other advertising media or outdoor signs, monument signs are the face front branding that lets customers feel that your business is permanent and reputable.
Monument signs are freestanding structures, typically made of quality durable materials like stone, brick, or metal, and are designed to make a bold and lasting impression. Versatility is why we love crafting them so much. It can incorporate a backlit print, a raised letter format, engraved presentation and so much more. You can really craft a monument sign to truly fit and mark your brand.
Locally Minded Design
When it comes to the design, we see more than just a monuments sign. Our designs consider not just the branding of your business or organization, but the location as well! We know this area because we live and work here. This local mindset allows us to also integrate the diversity of the area as well when we design the sign. The surrounding materials in the monument sign must also show the character of the area where you are located.
Popular uses and benefits of monument signs
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nhancing Business Visibility: Monument signs serve as powerful marketing tools for businesses, especially those located near busy roads or in commercial areas. By displaying your company’s name, logo, and other pertinent information, these signs catch the attention of passersby, increasing brand recognition and attracting potential customers. They create a lasting impression, making it easier for people to locate the business and distinguish it from competitors.
Establishing a Sense of Place: Monument signs are commonly utilized to mark the entrance to communities, residential areas, and public spaces. These signs serve as a visual representation of the neighborhood’s identity and create a sense of pride and belonging among residents. Custom designs, incorporating local landmarks, historical references, or unique architectural elements, can further strengthen the community’s character and promote a strong civic spirit.
Branding and Corporate Identity: For businesses with multiple locations or franchises, monument signs provide a consistent and cohesive branding opportunity. By incorporating a company’s logo, colors, and other brand elements, these signs reinforce brand identity and establish a strong visual presence. This consistency across different locations helps build trust and recognition among customers, while also projecting a professional image.
Wayfinding and Directional Signage: On a smaller scale for a bigger impact, monument signs play a crucial role in providing clear directions and wayfinding assistance. These can be permanently installed at the entrance of a large neighborhood, shopping center, or corporate campus to offer valuable information to visitors, ensuring they can navigate their way easily. By incorporating clear and concise directions, symbols, and maps, monument signs help eliminate confusion and enhance the overall user experience. These are naturally matched to the larger main monument sign.
Monument signs are versatile and impactful tools that offer numerous benefits across different settings. From enhancing business visibility and branding to providing wayfinding assistance and promoting community events, these signs are essential for effective communication. By investing in well-designed and strategically placed monument signs, businesses, organizations, and communities can elevate their presence, improve customer experiences, and leave a lasting impression on all who encounter them.